"Today Matters," offers a powerful roadmap for achieving personal and professional success by focusing on the importance of daily habits and decisions. Maxwell emphasizes that the key to a successful and fulfilling life lies not in grand visions or distant goals, but in the consistent, everyday choices we make.

The book introduces the concept of the "Daily Dozen," a set of twelve essential practices that Maxwell believes are critical to making each day count. These include:

1. Attitude: Choosing and displaying the right attitudes daily.

2. Priorities: Determining and acting on important priorities.

3. Health: Knowing and following healthy guidelines.

4. Family: Communicating and caring for family members.

5. Thinking: Practicing and developing good thinking.

6. Commitment: Making and keeping proper commitments.

7. Finances: Earning and properly managing finances.

8. Faith: Deepening and living out faith.

9. Relationships: Initiating and investing in solid relationships.

10. Generosity: Planning for and modeling generosity.

11. Values: Adopting and embracing good values.

12. Growth: Seeking and experiencing improvements.

"Today Matters" is more than just a motivational read; it’s a comprehensive guide to personal transformation. An engaging style and profound insights empower readers to take control of their lives, maximize their potential, and achieve their goals one day at a time.

For anyone looking to improve their life and realize their dreams, "Today Matters" serves as an invaluable resource. It teaches that success is not an event to be reached but a daily journey to be lived, emphasizing that the choices you make today are the building blocks of your future.